FIBA has partnered with Eleven Italy to deliver live coverage of international games.
As of 2025, the company plans to broadcast around 1000 games, including the FIBA Women’s Basketball World Cup 2022, the FIBA Basketball World Cup 2023, and the men’s and women’s FIBA EuroBasket events.
According to Frank Leenders, Director General of Media and Marketing Services at FIBA, “this is great news for basketball fans in Italy.
“This partnership with Eleven allows for new synergies and levels of commitment, providing fans with unprecedented coverage and access to FIBA competitions.”
In addition to the U17 and U19 World Cups, FIBA’s major youth tournaments will also be broadcast, as well as World Cup 2023 qualifiers beginning this week.
In Belgium and Luxembourg, Eleven’s Belgium branch signed an agreement to offer fans live and exclusive coverage from Ligue 1 Uber Eats for the next three seasons.
The platform has already launched its basketball service on ElevenSports.com for the 2021/22 season, which includes FIBA’s EuroLeague Women and EuroCup.
FIBA also furthered its fan reach with a J9 deal in October, which became the organization’s 10th global partner. The partnership saw J9 promote the FIBA Basketball World Cup 2023 Trophy Tour as well as boost awareness of the sport.