Through its association with French international Antoine Dupont and the French Rugby Federation, Casino has supported France’s 15s and Sevens national teams since January 2022. Casino strengthens its involvement in rugby and increases its visibility ahead of Rugby World Cup 2023 by becoming an Official Supporter of rugby’s showcase event.
After signing Antoine Dupont, captain of the French 15s national team, as ambassador and then partnering with the French Rugby Federation and its national teams (including 15s and Sevens, men and women), this new commitment illustrates Casino’s desire to promote sport as a key tool to promote good nutrition and health, in accordance with France 2023 and its own CSR vision
Julien COLLETTE ( France 2023 General Manager): “Because rugby will spread throughout France this year, we are delighted to welcome Casino at our side, whose local presence echoes Rugby World Cup France 2023’s geographical footprint. The commitments we share in terms of social responsibility, inclusion and diversity give meaning to our ambition: to organise a Rugby World Cup with a positive impact for the planet, the country and rugby.”
Tina SCHULER (Casino France CEO): “I am very happy and proud that our Casino brands have become Official Supporter of Rugby World Cup 2023, and to confirm our desire to promote sport as an essential element of health, especially at a time when all eyes will be on this event. We share the values of authenticity, respect, sharing and discipline inherent to this sport. With this new association, the 27,000 employees of our 6,300 points of sale will be as many promoters of this sport and this amazing competition.”
In exchange for the agreement, Casino will be granted sectoral exclusivity. Customers can take part in contests in stores, through Casino Max, or through mailings until 30 October 2023. From July 2023, FFR and Rugby World Cup 2023 merchandise will be sold in stores.
France is hosting the tenth men’s Rugby World Cup from 8 September to 28 October 2023. It will be the second time the tournament has been hosted by France after a memorable event in 2007.
RWC 2023 will set new standards in social responsibility, inclusion and sustainability for a major rugby event, focusing on four key pillars for the tournament’s legacy: promoting sustainability and circular economy, supporting education, training and employment, respecting and protecting the environment and promoting inclusivity through gender equality advocacy.