As World Rugby’s Digital Transformation Partner and Worldwide Partner of Rugby World Cup France 2023, Capgemini is partnering with rugby legend Jonny Wilkinson. Jonny and Capgemini share many common values as well as a passion for sustainable sports practices. He will accompany the global brand on its Rugby World Cup journey.
In addition to sponsoring World Rugby (as Digital Transformation Partner and Global Partner of Women in Rugby), Capgemini is the first Worldwide Partner to sponsor the majority of its major international competitions for men (Rugby World Cup 2023) and women (Rugby World Cup 2021, which will be played in 2025), as well as HSBC World Rugby Sevens.
The Group’s rugby heritage began with the late Serge Kampf, who was a lifelong rugby fan and sponsor. In 2007, Capgemini sponsored the Rugby World Cup in France as an official technology and consulting partner. Capgemini began supporting French domestic clubs 30 years ago.
“At Capgemini we use our sports sponsorships to unite, to innovate and to transform. This is also how Jonny Wilkinson conducts himself as an ambassador for rugby and a businessman,” comments Virginie Regis, Chief Marketing and Communications Officer at Capgemini and member of the Group Executive Committee. “As a former Rugby World Cup winner and two-time European Cup winner with Toulon in France, coupled with his passion for sustainable practices on and off the pitch, Jonny was a natural choice for us. In his capacity as our global ambassador for rugby, Jonny will help to articulate Capgemini’s vision of enabling the transformation of sport through technology and innovation.”
“Capgemini as an organization is driven by the belief that transformation should benefit all of humanity for the long term. A view that I certainly share when it comes to personal growth, the future of sport and business as a whole,” said Jonny Wilkinson. “Capgemini is playing an active role in helping World Rugby in its efforts to transform the sport. Whether that is through vital technological solutions at the Rugby World Cup France 2023, creating a more inclusive pathway for female leaders in rugby, or helping World Rugby to embed sustainability into its operations. I am excited to be accompanying Capgemini on the road to the Rugby World Cup and to be putting a spotlight on its groundbreaking work.”
A global company, Capgemini operates in more than 50 countries. In addition to England, Scotland, Wales, Ireland, France, Italy, Argentina, Japan and Australia, as well as New Zealand, which hosted the women’s World Cup last year, it is present in major rugby heartlands. We will continue to promote the sport at all of our international locations, whether it is for women or men.