Having partnered with French international Antoine Dupont as its new ambassador last year, Volvic has made another highly symbolic move by becoming an Official Supporter of Rugby World Cup France 2023.
In 2023, rugby’s showcase tournament will take place in France from 8 September to 28 October, celebrating rugby and its values.
For the 10th Rugby World Cup, Volvic, Antoine Dupont and Rugby World Cup France 2023 will unite a population thirsty to “awaken the power of nature.”
The inherently shared values of three players bind them together
Volvic natural mineral water is instantly recognisable for its unique and refreshing taste, sourced from the Auvergne volcanic region of France. And in its mission to deliver natural and healthy hydration daily, Volvic has been a passionate protector of this area’s rich biodiversity for many years. Rewarding their commitment are the B CorpTM Certification and their long-term partnership with ASM Clermont Auvergne rugby club, proudly upholding rugby values for more than 60 years.
With this in mind, the commitment to France 2023 Organising Committee was an obvious choice. The event, which will bring the world’s best players and top 20 teams to France, is taking a more sustainable and socially responsible approach than ever before.
The eight-litre Volvic fountain, made of 100 percent recycled material, along with individual reusable water bottles, will provide sustainable hydration in stadiums, Team Base Camps and celebration areas.
This popular and festive event will be promoted by Volvic natural mineral water, Rugby World Cup France 2023 organisers, and Antoine Dupont, the iconic French national team captain, all motivated by shared values. In addition to connecting with nature, we will be able to recharge our batteries and find the strength to do our best.
France 2023 CEO Julien Collette said: “France 2023 is proud to be associated with Volvic, whose mineral water comes from a protected natural environment in the heart of the Auvergne. France 2023 and Volvic share common values and ambitions in building a sustainable and responsible event. This commitment reflects the need to preserve our environment in order to transmit its strength to future generations.”
Managing Director of Danone France François Eyraud added: “Volvic is very proud to be an Official Supporter of Rugby World Cup France 2023 and to help promote this sport and its values which the brand has long shared. This momentous and unifying event bears out our commitment to a sustainable and responsible world. Together we will strive to raise awareness and inspire change for the future.”
France captain Dupont added: “I have a strong bound with my region and I believe that the most inspiring and wonderful place you can play in is nature. It is this connection that allows us to give our best, both on and off the field.”